The Real Cost of Cheap Food
Happy Ethical Eating Friday blog friends!
Today’s post is an overview of a fantastic article in the August 31 TIME Magazine, called The Real Cost of Cheap Food by Bryan Walsh.
TIME Magazine
It outlines SO many of the issues I stress in terms of awareness of what you eat and how you choose to be an ethical eater.
I’ve excerpted the most salient points ( TIME Magazine), in my opinion. Please read and think hard about your food choices! My thoughts and comments are in bold.
America’s Food Crisis and How to Fix It -
TIME Magazine
“Somewhere in Iowa, a pig is being raised in a confined pen, packed in so tightly with other swine that their curly tails have been chopped off so they won’t bite one another. To prevent him from getting sick in such close quarters, he is dosed with antibiotics. The waste produced by the pig and his thousands of pen mates on the factory farm where they live goes into manure lagoons that blanket neighboring communities with air pollution and a stomach-churning stench. He’s fed on American corn that was grown with the help of government subsidies and millions of tons of chemical fertilizer. When the pig is slaughtered, at about 5 months of age, he’ll become sausage or bacon that will sell cheap, feeding an American addiction to meat that has contributed to an obesity epidemic currently afflicting more than two-thirds of the population. And when the rains come, the excess fertilizer that coaxed so much corn from the ground will be washed into the Mississippi River and down into the Gulf of Mexico, where it will help kill fish for miles and miles around. That’s the state of your bacon — circa 2009.”
Pigs in a confined animal feeding operation (CAFO)
TIME Magazine
It is our job, as consumers, to be aware. Because the real cost of real food is not just what you pay at the supermarket. There are FAR greater costs involved too.
“The U.S. agricultural industry can now produce unlimited quantities of meat and grains at remarkably cheap prices. But it does so at a high cost to the environment, animals and humans. Those hidden prices are the creeping erosion of our fertile farmland, cages for egg-laying chickens so packed that the birds can’t even raise their wings and the scary rise of antibiotic-resistant bacteria among farm animals. Add to the price tag the acceleration of global warming — our energy-intensive food system uses 19% of U.S. fossil fuels, more than any other sector of the economy.”
“At a time when the nation is close to a civil war over health-care reform, obesity adds $147 billion a year to our doctor bills. “The way we farm now is destructive of the soil, the environment and us,” says Doug Gurian-Sherman, a senior scientist with the food and environment program at the Union of Concerned Scientists (UCS).”
“Some Americans are heeding such warnings and working to transform the way the country eats — ranchers and farmers who are raising sustainable food in ways that don’t bankrupt the earth. Documentaries like the scathing Food Inc. and the work of investigative journalists like Eric Schlosser and Michael Pollan are reprising Sinclair’s work, awakening a sleeping public to the uncomfortable realities of how we eat.”
Here I both agree and fault the author. The public is sleeping about food awareness…true. But they are sleeping because they have been ALLOWED to sleep. The public has been allowed to believe meat comes from the grocery store, in cellophane-wrapped packages. The notion of meat coming from an industrial factory farm where cows and pigs are made to live like this….


…is foreign to Americans. It is my belief, that if people were awake to the truth, our appetites would change to something more sustainable. And it’s my mission, after 5 years of practicing ethical eating in my home, to help spread the truth.
“Sustainable food has an élitist reputation, but each of us depends on the soil, animals and plants — and as every farmer knows, if you don’t take care of your land, it can’t take care of you.”
We can thank Big Ag (agribusiness) for promoting this false notion that sustainable agriculture is elitist. And here’s why it’s in their interest to promote such a false message…
“According to the USDA, Americans spend less than 10% of their incomes on food, down from 18% in 1966. Those savings begin with the remarkable success of one crop: corn. Corn is king on the American farm, with production passing 12 billion bu. annually, up from 4 billion bu. as recently as 1970. When we eat a cheeseburger, a Chicken McNugget, or drink soda, we’re eating the corn that grows on vast, monocrop fields in Midwestern states like Iowa.”

“But cheap food is not free food, and corn comes with hidden costs. The crop is heavily fertilized — both with chemicals like nitrogen and with subsidies from Washington. Over the past decade, the Federal Government has poured more than $50 billion into the corn industry, keeping prices for the crop — at least until corn ethanol skewed the market — artificially low. That’s why McDonald’s can sell you a Big Mac, fries and a Coke for around $5 — a bargain, given that the meal contains nearly 1,200 calories, more than half the daily recommended requirement for adults. “Taxpayer subsidies basically underwrite cheap grain, and that’s what the factory-farming system for meat is entirely dependent on,” says Gurian-Sherman.”
Environmental damage and how we’re killing off our fisheries…
“When runoff from the fields of the Midwest reaches the Gulf of Mexico, it contributes to what’s known as a dead zone, a seasonal, approximately 6,000-sq.-mi. area that has almost no oxygen and therefore almost no sea life. Because of the dead zone, the $2.8 billion Gulf of Mexico fishing industry loses 212,000 metric tons of seafood a year, and around the world, there are nearly 400 similar dead zones. Even as we produce more high-fat, high-calorie foods, we destroy one of our leanest and healthiest sources of protein.”
Degradation of animal life.
If you eat meat that comes from sources other than humane, local, sustainably-raised farms, please note that you are part of this system…
“The food industry’s degradation of animal life, of course, isn’t limited to fish. Though we might still like to imagine our food being raised by Old MacDonald, chances are your burger or your sausage came from what are called concentrated-animal feeding operations (CAFOs), which are every bit as industrial as they sound. In CAFOs, large numbers of animals — 1,000 or more in the case of cattle and tens of thousands for chicken and pigs — are kept in close, concentrated conditions and fattened up for slaughter as fast as possible, contributing to efficiencies of scale and thus lower prices. But animals aren’t widgets with legs. They’re living creatures, and there are consequences to packing them in prison-like conditions. To stay alive and grow in such conditions, farm animals need pharmaceutical help, which can have further damaging consequences for humans. Overuse of antibiotics on farm animals leads, inevitably, to antibiotic-resistant bacteria, and the same bugs that infect animals can infect us too. The UCS estimates that about 70% of antimicrobial drugs used in America are given not to people but to animals, which means we’re breeding more of those deadly organisms every day. The Institute of Medicine estimated in 1998 that antibiotic resistance cost the public-health system $4 billion to $5 billion a year — a figure that’s almost certainly higher now. “I don’t think CAFOs would be able to function as they do now without the widespread use of antibiotics,” says Robert Martin, who was the executive director of the Pew Commission on Industrial Farm Animal Production. “These antibiotics are not given to sick animals,” says Representative Louise Slaughter, who is sponsoring a bill to limit antibiotic use on farms. “It’s a preventive measure because they are kept in pretty unspeakable conditions.”
How to Get it Right?
Below is information from the article about Bill’s Niman Ranch in Bolinas California. His ranching system is a national model of sustainable agriculture.
“If a factory farm is hell for an animal, then Bill Niman’s seaside ranch in Bolinas, Calif., an hour north of San Francisco, must be heaven. The property’s cliffside view over the Pacific Ocean is worth millions, but the black Angus cattle that Niman and his wife Nicolette Hahn Niman raise keep their eyes on the ground, chewing contentedly on the pasture. Grass — and a trail of hay that Niman spreads from his truck periodically — is all the animals will eat during the nearly three years they’ll spend on the ranch. That all-natural, non-corn diet — along with the intensive, individual care that the Nimans provide their animals — produces beef that many connoisseurs consider to be among the best in the world. But for Niman, there is more at stake than just a good steak. He believes that his way of raising farm animals — in the open air, with no chemicals or drugs and with maximum care — is the only truly sustainable method and could be a model for a better food system. “What we need in this country is a completely different way of raising animals for food,” says Hahn Niman, a former attorney for the environmental group Earthjustice. “This needs to be done in the right way.”

California voters have brains and hearts!
“This November, California voters approved a ballot proposition that guarantees farm animals enough space to lie down, stand up and turn around.”
How sustainable farming can actually be sustainable and STILL provide substantial quantities of food…
“It’s clear that scaling up must begin with a sort of scaling down — a distributed system of many local or regional food producers as opposed to just a few massive ones. Since 1935, consolidation and industrialization have seen the number of U.S. farms decline from 6.8 million to fewer than 2 million — with the average farmer now feeding 129 Americans, compared with 19 people in 1940.”
“A transition to more sustainable, smaller-scale production methods could even be possible without a loss in overall yield, as one survey from the University of Michigan suggested, but it would require far more farmworkers than we have today. Farmers aren’t the enemy — and they deserve real help. We’ve transformed the essential human profession — growing food — into an industry like any other.”
“[Niman Ranch] has knitted together hundreds of small-scale farmers into a network that sells all-natural pork, beef and lamb to retailers and restaurants. In doing so, it leverages economies of scale while letting the farmers take proper care of their land and animals. “We like to think of ourselves as a force for a local-farming community, not as a large corporation,” says Jeff Swain, Niman Ranch’s CEO.”

Glen and Kay Bernard – Minnesota Hog Farmers for Niman Ranch. www.nimanranch.com
And this is why I support Chipotle as a model for Ethical Eating + fast food + GREAT food!
“…the Mexican-fast-food chain Chipotle, which now sources its pork from Niman Ranch and gets its other meats and much of its beans from natural and organic sources. It’s part of a commitment that Chipotle founder Steve Ells made years ago, not just because sustainable ingredients were better for the planet but because they tasted better too — a philosophy he calls Food with Integrity. It’s not cheap for Chipotle — food makes up more than 32% of its costs, the highest in the fast-food industry. But to Ells, the taste more than compensates, and Chipotle’s higher prices haven’t stopped the company’s rapid growth, from 16 stores in 1998 to over 900 today. “We put a lot of energy into finding farmers who are committed to raising better food,” says Ells.”
Here is how YOU effect change…
“Ultimately it’s going to be consumer demand that will cause change, not Washington,” says Fedele Bauccio, Bon Appétit’s co-founder.”
“How willing are consumers to rethink the way they shop for — and eat — food? For most people, price will remain the biggest obstacle. Organic food continues to cost on average several times more than its conventional counterparts, and no one goes to farmers’ markets for bargains. But not all costs can be measured by a price tag. Once you factor in crop subsidies, ecological damage and what we pay in health-care bills after our fatty, sugary diet makes us sick, conventionally produced food looks a lot pricier.”
“What we really need to do is something Americans have never done well, and that’s to quit thinking big. We already eat four times as much meat and dairy as the rest of the world”
“The industrial food system fills us up but leaves us empty — it’s based on selective forgetting. But what we eat — how it’s raised and how it gets to us — has consequences that can’t be ignored any longer.”
I hope you took the time to read thru these points, and I urge you to read the entire article online (be green!). And I welcome comments, thoughts, and questions. Especially if you have any that challenge these points. I’m willing and happy to debate!
© 2009, Erin. All rights reserved.
Tags: Ethical Eating; NJ Food Blog
This entry was posted on Friday, August 28th, 2009 at 10:17 AM and is filed under ethical eating. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



August 28th, 2009 at 11:16 AM
brandi says:Thanks for posting this review, Erin. I hadn’t seen the article yet.
August 28th, 2009 at 11:20 AM
Jess says:Thanks for posting this, I’m reading the article now. I really like your take on things and agree with you!
August 28th, 2009 at 12:05 PM
Amanda says:Thanks for posting this! I completely agree that most Americans are oblivious to the conditions. I’ve only recently started my attempts at ethical and local eating and have a long way to go to get where I want to be. The prices of meat, produce, cheese etc at farmers markets may be more expensive than our convenient grocery stores but they taste amazingly better. Most Americans don’t know what they’re missing. It seems that Americans think that if you’re against the way our current animal farming is handled that you have to be vegetarian and it’s so not true. Ok enough babbling
thanks for the post!!
August 28th, 2009 at 12:28 PM
michelle says:Thank you Erin. I appreciate this article. Honestly, you have challenged me to work on my ethical eating. I’m a novice ethical eater but your blog has made me see that meat does not come from a grocery store (among other things). I hate to admit it. I’ve never been exposed to this- and I’m educated! It’s disturbing that we are allowed to “sleep.” Thanks for spreading the message. If that is your mission you are a success!
August 28th, 2009 at 12:44 PM
Kara says:I wonder if there would be some way to incorporate the ethical eating message with the outrage over Michael Vick signing with the Eagles. I mean, people get so up in arms about animal cruelty when it comes to household pets; why not extend that outrage to the chickens, cows and pigs being treated cruelly in factory farms?? Just thinking out loud I guess…
Thanks to you, Erin (and Michael Pollan too), we’re working to make sure any meat brought into our home is from happy animals who lived a good, healthy, natural life free of hormones, cages and other nonsense. The next step is eating out: while we are big Chipotle fans, we do still eat meat at restaurants without knowing the source of the meat, and we need to stop that.
August 28th, 2009 at 12:45 PM
Graze With Me says:I read this article yesterday in fact, on Time’s website! Thanks for bringing it to the blog-world’s attention!
August 28th, 2009 at 1:00 PM
coco says:I read the article through a link of a blogger post yesterday. it was mind opening to the reality that we face today.
I am liking your Ethical Eating idea more and more. Thank you for inspiring us.
pd. a thanks to the comment you left in my last post. I’m feeling much better now!
August 28th, 2009 at 1:40 PM
janetha says:holy moly. thank you for posting this erin!
August 28th, 2009 at 2:35 PM
A@ Please Don't Eat Me! says:I read this article when it came out online last week (I think) and I absolutely agree with EVERY POINT made in the article! Especially- the last one- price is the factor. While I admit to buying the occasional sugary sweet snack, i tend to stock up on produce and meat and potatoes to make the meals around my house. Feeding four (4) people on 175-200 dollars a month (thats how much my food budget is people.. scary) is a daunting daunting thing. how often do i eat cereal for dinner because i dont “feel” like cooking? actually its more like because thats all i have left at the end of the week and i would rather let the kids or the hubz eat the good food. I buy meat on sale- cheapest i can find. i feel like sh*t morally for doing it, but until the food prices go down, i do what i can to get through. until they find a way to make organic, farm raised meat and organic produce as cheap as any other kind.. i have to buy what i can afford.
its a great article, and i really wish i could do more to support the cause, until then! i dream! lol
August 28th, 2009 at 2:38 PM
Jenny says:great post. I think that spreading the education about these issues to the public is the first step. There are a lot of blind eyes when it comes to eating ethically, and a lot of it is just a general lack of information. thanks for sharing so much!
August 28th, 2009 at 2:42 PM
Erin says:A@ Please Don’t Eat Me - instead of buying discounted factory farm meat on your budget, you could easily substitute cost-effective vegetarian dishes full of beans, brown rice, and frozen veggies.
We do this in my house all the time.
Please don’t let your budget be the reason to excuse your choices. I live on a budget too. And we have VASTLY cut down on our meat consumption in order to make ends meet and not support the factory farming system.
August 28th, 2009 at 4:18 PM
Kristen says:I’m glad that the consequences of factory farms are being shared widely.
I hate that my tax dollars support such an industry that is so destructive!
If anyone wants more info on the food industry, I recommend the film King Corn.
August 28th, 2009 at 6:20 PM
Allison says:Great post Erin.
Sometimes (or most times) vegetarian bean dishes can be even cheaper than factory farmed meat! I think beans are a foodo-budgeters dream food.
August 28th, 2009 at 8:38 PM
Sarah says:I think this is a very interesting article. It is true that Americans need to be more aware of the sources of their food, and the ways that our food choices impact not only our health, but the environment, too.
I would like to comment on your cow picture, however. I think it may be negatively misleading. I visited a very large dairy farm, and have almost identical pictures (http://sarahsbalance.wordpress.com/2009/08/07/wild-wild-west-part-2-the-cows-come-home/), but the part you don’t see is all the space that the cows have available behind them. The separation is only in the spot where the heads poke through the bars, it doesn’t continue where their actual bodies are. The bars prevent the cows from crowding each other–it guarantees that each cow has *enough* space for her body and that she will have equal access to food. Also, the bars their heads are sticking through help the farmers control the cow so it doesn’t hurt itself or a worker if it needs attended to.
I also read an interesting book review in the Wall Street Journal last weekend, and one of the books, Just Food, is right up your alley. Read the review here: http://online.wsj.com/article/SB10001424052970204683204574355241010631018.html However, this book challenges some of the notions of ethical eating, pointing out that it isn’t sustainable for mankind. I think this book may lead to some interesting discussion. I haven’t read it, but plan to just to see what challenges the author makes.
August 28th, 2009 at 11:23 PM
Melissa says:WOW….very interesting! I always have issues reading stuff like this because on one hand I totally agree, but on the other hand, my parents are dairy farmers (commercial) so I struggle internally because I see it from their side as well!
August 29th, 2009 at 3:22 PM
Jen says:Thank you for posting this Erin! I hadn’t seen it yet. I have to agree that the points you highlighted were key. I sent this to a few friends and fam so thanks! It’s so very difficult to spread the word and it will take a while before it catches on. Right now I think it is still defined as ‘elitist,’ like he states in the article.
August 29th, 2009 at 6:54 PM
Veg-o-rama mama « says:[...] to eat local, eat out, and eat vegetarian, I wanted to share Erin’s most recent post, The Real Cost of Cheap Food. Check it [...]
August 29th, 2009 at 8:58 PM
Holly the Healthy Everythingtarian says:i read that article and LOVED it. thanks for posting all the goodness again
August 31st, 2009 at 12:29 AM
Brad says:I want to thank you for printing this in Aug 31 issure of Time. Educational content like this must reach the masses. One way to inpact the Consumer is to infrom them so they can act in a responsible manner on such issues.
If you want another eye opener go to the movie Food Inc.
August 31st, 2009 at 10:29 AM
I Walk In This World » Blog Archive » Tofu says:[...] Walkabout « The Real Cost of Cheap Food [...]
August 31st, 2009 at 11:33 PM
TorontGirloutWest says:I have to admit I’m one of those people that likes to believe meat was born shrink wrapped and sanitized. Way better than facing the alternative.
I guess it should come as no surprise that I’ve recently adopted a pescatarian lifestyle. Truth be told my tummy has never been happier and my conscience more clear!
September 1st, 2009 at 3:09 AM
Marianne says:I’d actually seen this article last week, and in timely fashion, was able to go see Food, Inc this past weekend. Both definitely give you alot to think about, but at the same time, don’t bring that many new points to my attention that I didn’t already know. As I’m no longer the one in charge of what food comes into the house though, it could be a bit of a battle to get my family to change their shopping habits, especially when money is a factor. I completely agree that subbing in more vegetarian/bean/grain based meals would be a great idea, but that also involves changing individuals tastes, and that is also easier said than done.
September 1st, 2009 at 4:22 PM
linda says:I’m going to find this article to read it in its entirety. I’ve heard about ethical farming in passing, but just haven’t seen anything published as prominently in a national publication. Thanks for pointing out the article!